Making Canada and the World Flood Resilient
Canada faces an $8B annual flood risk problem while stakeholders do not have the resolution of data to deal with it (‘building back better’). In Canada, flood hazard and risk maps are highly decentralized, with many municipal governments generating their own maps and data, which are, for the most part, outdated.
For example, roughly 37% of conservation authorities in Ontario relied on flood mapping data conducted between the 1970’s-1980’s. Those same maps lack the detail needed to drive effective risk, and policy assessments needed to increase Canada’s resilience against the forecasted increase in frequency and severity of flood events due to global warming.
As a result, 70% of the costs due to natural disasters are borne by governments, businesses, and individuals. Those costs are only projected to increase due to the combined impacts of increasing concentrations of people and assets in areas of high flood risk, land use, urbanization and development practices, and climate change.
NOAH is a digital platform that unlocks trapped property level data to address flood risk, release locked land value, and drive flood resilience. NOAH creates frictionless access to the most comprehensive flood data set, which combines public, open-source data with licensed data, and trapped siloed data. In this way, NOAH becomes the “single source of truth” for key stakeholders when it comes to flood data and flood risk.
NOAH creates new incentives to unlock this trapped data in the same way Spotify and other tech start-ups in the sharing economy disrupted business as usual.