A unique opportunity for experienced entrepreneurs
The REALFounders program, is an exclusive 8-week program designed for experienced founders with successful exits. This intensive program, hosted by R-LABS, aims to refine existing startup ideas, foster new ventures, and create impactful solutions for the real estate and housing sectors. Through a tailored, guided structure, participants will gain valuable insights and connections, culminating in a formal pitch session with R-LABS Partners and industry experts.
The real estate and housing industries face numerous challenges, from affordability and sustainability to technological advancements and regulatory changes. Addressing these issues requires innovative ideas and the expertise of seasoned entrepreneurs. The REALFounders program is designed to bring together such individuals, providing them with the resources and support needed to turn their visionary ideas into successful businesses.
Condensed 8-week format designed for seasoned founders who can move fast.
Up to $500,000 in funding for selected ventures, with potential for follow-on investment.
Target the $280 trillion global real estate market with innovative solutions.
Access to advanced technologies like Athena AI for market validation and customer discovery.
Workshops:
Identifying target markets, conducting effective market research, and understanding customer needs.
Tools:
Advanced tools like Athena AI for market validation and customer discovery.
Sessions:
Lean startup methodology, crafting a compelling value proposition, and developing business models using the business model canvas.
Activities:
Group activities and presentations for feedback and refinement.
Workshops:
Creating detailed go-to-market plans, exploring marketing and sales strategies, and developing actionable plans to reach target customers.
Case Studies:
Analysis of successful startups and group activities to develop and present go-to-market strategies.
Workshops:
Elements of a successful pitch deck, designing and refining presentations, and practicing pitches
Coaching:
Peer feedback and one-on-one coaching sessions
The culmination of the REALFounders program is the final pitch day, where participants will present their refined startup concepts to a panel of R-LABS leadership and industry experts.
Following the 8-week program, R-LABS will select 2 to 4 standout participants to lead the validation and founding of 1 to 2 new companies as Entrepreneurs-in-Residence. These selected founders will have the opportunity to receive an investment of up to $500,000 from R-LABS for the formation and scaling of each new venture. This post-program support ensures that the most promising ventures have the resources and guidance needed to succeed.
In this conversation, Matthew Sachs shares how the REALFounders program helped launch Calyx — a venture integrating solar, battery storage, and energy systems into new homes to reduce upfront purchase costs while strengthening the grid. For experienced operators ready to tackle system-level challenges in real estate, REALFounders provides the capital, structure, and network to build scalable impact-driven ventures.